Brent Lausterer named as Maui Visitors and Convention Bureau sales director

The Hawai‘i Visitors and Convention Bureau has appointed Brent Lausterer as director of sales for the Maui Visitors and Convention Bureau. His appointment was effective June 4.

Lausterer will lead group and leisure sales efforts across Maui, Moloka‘i and Lāna‘i.

With more than 25 years of leadership experience in Hawai‘i’s hospitality industry, Lausterer has a proven track record of surpassing sales goals at top-tier resorts. He most recently served as area group sales manager at Prince Resorts Hawai‘i, according to an announcement.

Raised on Maui, Lausterer graduated from Baldwin High School in Wailuku and earned his Master of Business Administration with an international concentration from Hawai‘i Pacific University. He also holds a Certified Meeting Professional designation and is proficient in Japanese, a skill developed through his participation in the Japan Exchange & Teaching Program.

Lausterer’s career includes senior sales and marketing leadership roles at properties such as The Westin Maui Resort & Spa, Sheraton Kaua‘i Resort, and multiple Hyatt Hotels throughout the state. “His strong network industry relationships—with clients, hotels, destination management companies, visitor bureaus, and suppliers statewide—uniquely positions him to strengthen strategic partnerships and drive sales growth for the Maui market,” the announcement says.