Oskie Rice Memorial Rodeo 2026 celebrating 110 years at Kaonoulu Ranch

The Oskie Rice Event Center will host the Oskie Rice Memorial Rodeo 2026 from Oct. 23-25, marking the 110th anniversary of Kaonoulu Ranch, according to event organizers. This year’s rodeo is being held in conjunction with the Festivals of Aloha celebrations.

The rodeo celebrates Hawaiian culture, paniolo heritage and rodeo tradition. It’s is open to the public.

Kaonoulu Ranch was purchased in August 1916 by Harold W. “Pop” Rice and has since become a foundational site for Maui’s rodeo tradition, according to the event center. The ranch has hosted rodeo events for over a century, and organizers said it remains the heart of the local ranching and rodeo community.

The event is intended to educate residents and visitors about Hawaiʻi’s ranching history and the skills still used on working ranches across the islands. This year’s rodeo will also include cultural demonstrations and Hawaiian music as part of the Festivals of Aloha programming, along with hands-on activities and exhibits.

Schedule

• Friday, Oct. 23: Gates open at 3 p.m. for pre-rodeo entertainment in the Fan Field, including food, local vendors and a DJ Boomshot’s Country Mash-up set from 4 to 5:45 p.m. A preliminary rodeo qualifier begins at 8 a.m., followed by the Friday Night Bull Bash at 6 p.m., featuring professional bull riders along with barrel racing, mutton busting and other events.
• Saturday, Oct. 24: Gates open at 3 p.m. for family-friendly entertainment in the Fan Field, with live music with 808Vibez from 4 to 5:45 p.m. The Saturday Night Memorial Rodeo Performance begins at 6 p.m. and includes bull and bronc riding, barrel racing, team roping and other traditional rodeo events.
• Sunday, Oct. 25: A Cowboy Church service is scheduled for 10 a.m. in the grandstands. Gates open at 11 a.m. for pre-rodeo entertainment and cultural demonstrations in the Fan Field. The Championship Rodeo begins at 1 p.m., featuring bull riding, bareback bronc riding, team roping and other events as competitors vie for buckles.

Event sponsors include GoodFellow Bros., Festivals of Aloha, Maui County, Alpha Inc., American AgCredit, Bacon Universal, Maui Oil Company, Maui Soda & Ice Works, The Odom Corporation and Pacific Media Group, which is MauiNow.com’s parent company.

More information and the full lineup are available at maui-rodeo.com and oskiericeeventcenter.com.