HMSA raises more than $116,000 for Hawaiʻi’s United Ways

Hawaiʻi Medical Service Association raised more than $116,000 in its annual workplace giving campaign for Aloha United Way, Hawaiʻi Island United Way, Kauaʻi United Way and Maui United Way, the largest health insurer in Hawaiʻi reported.

Campaign events reflected energy, camaraderie and a little friendly competition, the insurer said. From a giant inflatable soccer ball to Teen Wolf, executives and senior leaders traded business attire for costumes as part of four spirited breakfast, lunch and dinner fundraisers benefiting Hawaiʻi’s United Way organizations. Employees and leaders alike also donned jerseys representing their favorite sports teams.

Coming up next, employee artisans and crafters will help bring HMSA’s annual giving campaign to a festive close with the return of the Holiday Fair on Nov. 12. Held for the first time since 2019, a portion of the proceeds will benefit Aloha United Way. Together with prior employee and retiree contributions and corporate matches, the funds will support United Way organizations addressing community needs across Hawaiʻi.

“From team jerseys and awesome costumes to the return of our Holiday Fair, this year’s campaign has showcased the incredible energy and generosity across HMSA,” said Rick Hopfer, HMSA executive vice president and chief information officer and member of the AUW board of directors. “Giving back is part of who we are, and this campaign reflects the same dedication we bring to serving our members and communities every day.”

AUW highlighted the significance of the campaign.

“Behind every dollar raised is a neighbor who cares about another neighbor. That’s what makes HMSA’s commitment so meaningful,” said Michelle Bartell, AUW president and chief executive officer. “At a time when so many Hawaiʻi families are struggling to make ends meet, this generosity helps United Ways across our islands show up for our communities, in times of crisis and every day in between.”

The annual campaign reflects HMSA’s ongoing commitment to supporting organizations that help strengthen the health and well-being of Hawaiʻi’s communities.