DBEDT Invites Businesses to Tokyo Fashion Show

Designs from Maui-based Sugerhigh and Lovestoned (file image)

By Sonia Isotov

The Department of Business, Economic Development & Tourism (DBEDT) is inviting local businesses to participate in the JFW International Fashion Fair that will be held from January 23-25, 2013 at Tokyo Big Sight.

The JFW-International Fashion Fair is the largest fashion trade show in Japan strictly for the trade. It attracts over 25,000 buyers, wholesalers, distributors and agents from throughout the Asia-Pacific.

Though it may be winter in Tokyo, this show is particularly tailored for businesses preparing for the “summer” buying season and is especially appropriate for Hawaii apparel and accessories.

As a result of the government mandate for Japanese office workers to wear “cool biz” apparel to save energy on air conditioning, the strong yen, and Japan’s affinity for all things Hawaii, this is the perfect time to market Hawaii products to the Japan market.

For more information, call Dennis Ling at (808) 587-2755.