#brand management

The Hawai‘i Tourism Authority has awarded a contract to the Hawaiʻi Visitors & Convention Bureau for island-based visitor education and brand management support services for Hawaiʻi Island, Maui, Molokaʻi, Lānaʻi, Oʻahu and Kauaʻi.

The Hawai‘i Tourism Authority, the state agency responsible for managing tourism and The Hawaiian Islands brand, is resuming its work in Europe as a visitor market for Hawai‘i.

The Hawai‘i Tourism Authority has released two Requests for Proposals to procure brand management and marketing services for the United States, as well as support services for destination stewardship.

After the award of the procurement to the Council for Native Hawaiian Advancement in June followed by a formal protest from the Hawaiʻi Visitors and Convention Bureau, both parties have worked collaboratively to find a way forward in partnership.

The Hawai‘i Tourism Authority, the state agency responsible for holistically managing tourism, has awarded a new contract for a comprehensive range of brand management and visitor education services to the Council for Native Hawaiian Advancement.