#daily census
Visitor spending increased in September 2025
Twenty-five months after the Aug. 8, 2023 wildfires, there were 184,201 visitors to Maui in September 2025 compared to 165,322 visitors (+11.4%) in September 2024. Visitor spending was $436.4 million in September 2025 compared to $364.1 million (+19.9%) in September 2024.
14 months after Maui wildfires, visitor arrivals were up from year before levels, but down from pre-pandemic October 2019
Here on Maui, 14 months after the Aug. 8, 2023, wildfires, there were 180,609 visitors to Maui in October 2024, which was higher than October 2023 (134,493 visitors, +34.3%), but below October 2019 (238,043 visitors, -24.1%). Visitor spending increased to $388.5 million in October 2024, compared to $332.9 million (+16.7%) in October 2023 and $379.8 million (+2.3%) in October 2019.
Visitors to Maui in September 2023 following the Lahaina wildfires was half the volume of the same period in 2022
The impacts from the Maui wildfires were significant in September 2023 with both visitor arrivals and visitor expenditures down by more than 50% for Maui for the month compared to 2022.
Average daily census for Maui visitors in May is higher than pre-pandemic data
The number of visitors present on any given day last month on Maui increased nearly 2% from the same time in 2019, and overall arrivals were close to pre-pandemic totals for the same timeframe, according to a report released Thursday.
