Search
Aloha, !
My Profile | Logout
Aloha, Guest!
Login | Register
  • News Topics
    • Front Page
    • Maui News
    • Business
    • Arts & Entertainment
    • Maui Wildfires
    • Maui Election
    • Food & Dining
    • Housing & Real Estate
    • Hawai‘i Journalism Initiative
    • Crime Statistics
    • Local Sports
    • Opinion
  • Weather & Surf
    • Weather Forecast
    • Surf Report
  • Lifestyle & Culture
    • History & Culture
    • Maui Arts & Entertainment
    • Food & Dining
    • Obituaries
    • Housing & Real Estate
    • Visitors' Guide
  • Events Calendar
    • Upcoming Maui Events
    • Events Map
    • Post an Event
  • Job Listings
    • Maui Jobs
    • Recent Job Listings
    • Job Alerts
    • Post a Job
  • Classifieds
    • View All
    • Post a Notice
  • Special Sections
    • Hawaii Journalism Initiative
    • History & Culture
    • Medical Minute
  • × Close Menu
  • About Maui Now
  • Newsletter
  • Contact Us
  • Get the App
  • Advertise With Us
  • Meet the Team
Choose Your Island:
  • Kauai
  • Maui
  • Big Island
Copyright © 2026 Pacific Media Group
All Rights Reserved

Privacy Policy | About Our Ads

Maui Now
Search
Aloha, !
My Profile | Logout
Aloha, Guest!
Login | Register
    Maui Now
  • Sections
  • Maui News
  • Wildfires
  • Business
  • Weather
  • Culture
  • Entertainment
  • Visitors' Guide
  • Jobs
  • Obituaries
  • HJI

Maui Food & Dining

  • Top Rated Restaurants
Top-Rated Maui Restaurants
Top-Rated Maui Restaurants

South
Maui

Kihei • Wailea • Makena

Central
Maui

Kahului • Wailuku • Ma‘alaea

North Shore
& Upcountry

Haiku • Hali‘imaile • Makawao • Pukalani • Haiku • Kula

West
Maui

Kaanapali • Lahaina • Olowalu

Eat Me: Izakaya Matsu in Kihei

July 16, 2011, 1:32 PM HST
Play
Listen to this Article
3 minutes
Loading Audio... Article will play after ad...
Playing in :00
A
A
A

By Kristin Hashimoto

Potato croquette, photo by Kristin Hashimoto

A recorded voice greets you in welcome with a tinny sounding “Irrashaimase!” as you enter Izakaya Matsu. Located in Kihei at Azeka I complex, this authentic Japanese restaurant is run by Nihon-jin, (Japanese people from Japan). The interior may seem a little utilitarian. There are cork-boards with a few daily specials posted with push pins, and a few notices about Japanese beer.

The salmon-tan paint job, and the cozy space doesn’t deter. Instead, the no frills kind of atmosphere intrigues. Sometimes, a dressed up interior is just enough deflection to distract patrons from sub-par or generic food. Here, Izakaya Matsu serves up some genuinely good food.

Choose from tables or bar-esque seating. Two bar-like seating areas have hot spots for cooking shabu shabu, a Japanese hot pot dish with meats and veggies in a flavorful broth. The customer gets to dip, simmer and enjoy their hand-cooked food leisurely while chatting with friends. If DIY cooking isn’t for you, order from their ala carte menu and choose from various sushi items, combination plates, appetizers, noodles and more.

ARTICLE CONTINUES BELOW AD

The Osakan styled Okonomiyaki, or Japanese pancake, is very filling and good. Rough chopped cabbage, sliced ginger, and thinly sliced pork belly is mixed with a dashi-based, or Japanese soup stock, type batter and cooks up like a thick savory pancake. The texture is not pancake-like. It’s more thick and moist, with a heavy consistency.

Okonomiyaki, photo by Kristin Hashimoto

Osakan Okonomiyaki differs from Hiroshima style Okonomiyaki, as ingredients are thrown together, whereas, Hiroshima style layers the ingredients during the cooking process. The entire pancake is topped with aonori, or fine seaweed flakes, katsuobushi, or dried fish flakes, also known as bonito flakes, tonkatsu-like sweet sauce, and a light mayonnaise.

The karaage chicken, or boneless fried chicken pieces, was moist, crunchy, and well-seasoned. The spider roll is decent, but not necessarily something to order the next time. The takoyaki, or squid puffs are also okay. The lamentable thing is, freshly made takoyaki is very hard to come by in Hawaii, so Matsu scores big by just having some of their dishes on menu.

ARTICLE CONTINUES BELOW AD

The grilled rice balls were novel, crispy and a bit on the salty side, and the potato croquette were tasty, expertly prepared and golden-crisp. The combination tempura plate was also served up perfectly fried, not too oily, and with fresh grated daikon and ginger for the dipping sauce. That little mustardy-yellow dab of fresh grated ginger really added that special detailed flavor “touch.”

Vegetable and shrimp tempura, photo by Kristin Hashimoto

ARTICLE CONTINUES BELOW AD
ARTICLE CONTINUES BELOW AD

In Japan, an Izakaya is like a tapas bar. Primarily, drinks are served with little plates of food for customers to share. Matsu has sake, beer, and wine. Try a nice cold unfiltered sake as a nice counterpoint to a salty and oily fried dish.

The price-point for Izakaya Matsu is approximately $5 to $20 for some of their appetizers and entrees. They are open on Tuesday through Sunday from 5:30 p.m. to 9:30 p.m. Call 808-874-0990 for reservations or to place a take out order.

ARTICLE CONTINUES BELOW AD
ADVERTISEMENT

Sponsored Content

Maui Jobs View All Jobs Chevron Forward
Coco Deck Kitchen + Bar Lahaina
Chef de Cuisine
West Maui · 11 hours ago
Private Estate
Housekeeper/Laundress
West Maui · 1 month ago
Maui Pacific Tours
Beach Crew
South Maui · 1 week ago

Maui Nui Venison
Butcher
Upcountry Maui · 5 months ago
Looking for locally based talent?
Post a Job Listing

Subscribe to our Newsletter

Stay in-the-know with daily or weekly
headlines delivered straight to your inbox.
Cancel
×
Scroll Down for Comments

Comments

This comments section is a public community forum for the purpose of free expression. Although Maui Now encourages respectful communication only, some content may be considered offensive. Please view at your own discretion. View Comments
Top-Rated Maui Restaurants
Top-Rated Maui Restaurants

South
Maui

Kihei • Wailea • Makena

Central
Maui

Kahului • Wailuku • Ma‘alaea

North Shore
& Upcountry

Haiku • Hali‘imaile • Makawao • Pukalani • Haiku • Kula

West
Maui

Kaanapali • Lahaina • Olowalu

Arrow UpBack to Top
  • Maui News
  • Maui Business
  • Weather
  • Entertainment
  • Maui Surf
  • Maui Sports
  • Crime Statistics
  • Best Maui Activities
  • Maui Discussion
  • Food and Dining
  • Housing & Real Estate
  • Maui Events Calendar
  • Maui Jobs
  • Official Visitors’ Guide
  • Hawai‘i Journalism Initiative
  • About Maui Now
  • Contact Information
  • Advertise with Us
  • App
  • Newsletter
  • Terms of Service

Copyright © 2026 Pacific Media Group.
All Rights Reserved.
Privacy Policy | About Our Ads

Facebook YouTube Instagram