Maui Business

Maui Visitor Arrivals Increase 7.6 Percent in July 2015

August 28, 2015, 10:00 AM HST
* Updated August 28, 1:21 PM
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By Maui Now Staff

July 2015 broke the all-time record for monthly arrivals to the Hawaiian Islands and visitor spending saw an upswing, according to a recent report by the Hawai‘i Tourism Authority.

There were 1,097,366 total air seats to Hawai‘i in July 2015, up 6.3 percent from a year ago. Visitor spending topped $1.42 billion (up 4%).

Maui County Arrivals and Spending

Maui arrivals jumped 7.6% to 243,041 visitors. The number of visitors who stayed exclusively on Maui rose 11.2%; day trip visitors decreased by 17.4%. Daily spending on Maui declined 5.3% to $199 per person, impacting total expenditures, which only increased 3.9% to $387.8 million.

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The Island of Lāna‘i witnessed a drastic drop in visitors—down 24.5%—and total visitor spending decreased by 81.4%, with only 11 hotels rooms on the entire island currently in operation.

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Arrival Breakdown for Other Islands

All four larger Hawaiian Islands saw growth in arrivals: Hawai‘i Island, up 5.6%; O‘ahu, up 3.1%; and Kaua‘i, up 2.7%, contributing to visitor days and visitor expenditure growth on all four islands.

Islandwide Arrivals and Spending

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Islandwide, July was another strong month of visitor arrivals and spending growth. July 2015 turned out to be the busiest month on record, increasing by 5.6% with 816,345 visitors arriving by air or cruise ship.

Most major market areas experienced increased arrivals, led by a 7.2% jump in visitors from the US West market (23,681 more visitors than last year) and US East market (up 4.9%, with 8,653 more visitors). The volume of visitors from Canada and Japan grew 9.5% and 2.6%, respectively.

Despite the gain in visitor arrivals, only the US West market saw higher personal daily spending (up 4.3% to $162 per person per day) in July 2015. Total expenditures by the US West market increased 10.8% to $539.1 million); Canadian visitor spending increased 3.6% to $47.3 million; Japanese visitor expenditures declined 5.4 percent to $194.6 million. The US East visitor expenditures of $382.4 million (down .4%) was similar to 2014.

Year-to-date 2015

Through the first seven months of 2015, arrivals rose 4.2 percent and visitor spending increased to $9 billion (up 3.6%). Growth in arrivals from US West (up 8.4%) and U.S. East (up 2.3%), balanced fewer visitors from Japan (-1.4%).

Expenditures by US West (up 7.9% to $3.2 billion) and Canadian (up 3.6% to $717.2 million) visitors increased, but US East (down 1.2% to $2.3 billion) and Japanese (down 10.1% to $1.2 billion) visitor expenditures declined compared to the first seven months of 2014.

Maui (up 6%), Hawai‘i Island (up 5.3%), Kaua‘i (up 4.9%) and O‘ahu (up 2.7%) saw growth in arrivals compared to year-to-date 2014.

Higher daily spending contributed to increased visitor expenditures on Maui (up 7.2% to $2.6 billion) and Kaua‘i (up 16.3% to $981 million). Visitor expenditures on O‘ahu ($4.2 billion) and Hawai‘i Island ($1.1 billion) were comparable to a year ago.

Current monthly visitor statistics can be viewed online.

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