Maui Business

HTA Expands Marketing to Hong Kong

May 25, 2016, 11:09 AM HST
* Updated May 25, 1:25 PM
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Haleakalā photo by Wendy Osher.

Haleakalā photo by Wendy Osher.

Responding to industry feedback and seeking to capitalize further on the emerging China travel market, the Hawai‘i Tourism Authority’s tourism marketing efforts will expand to include Hong Kong.

Hong Kong has one of Asia’s strongest economies and also serves as a gateway to the growing markets in southern China. In addition, at the 2015 Hawai‘i Tourism Conference, attendees surveyed by HTA ranked Hong Kong at the top of the list of locations they wanted to see developed for tourism growth.

HTA President and CEO George D. Szigeti said the Hong Kong representation allows HTA to increase Hawai‘i’s awareness as a travel destination beyond Mainland China.

“We are delighted to be expanding the scope of our marketing reach in China to include Hong Kong and believe its citizens will appreciate the opportunity to learn more about Hawai‘i as a travel destination,”Szigeti commented. “The Hawaiian Islands present an enticing option for Hong Kong travelers seeking a destination that’s authentic and offers a diverse range of options for activities, shopping and cuisine, but also features a strong influence of Chinese culture.”

BrandStory Asia, HTA’s marketing contractor for Hawa‘i Tourism China, will serve as HTA’s Hong Kong representative as part of an existing agreement. BrandStory Asia also has offices in Shanghai, Beijing, Guangzhou and Chengdu in China; Taipei, Taiwan; and in Singapore.



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