Maui Business

HTA Report: Visitor Spending Drops Despite Rise in Arrivals

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Despite a rise in visitor arrivals, visitors on the island of Maui spent 14% less in January of this year compared to last year, according to a report from the Hawaiʻi Tourism Authority. Visitor spending for the state totalled $1.62 billion for the month, a 4% decrease from January of last year.

According to the HTA report, among the four larger islands, only Oʻahu recorded increases in both visitor spending and visitor arrivals in January versus a year ago. Both Hawaiʻi Island and Kauaʻi recorded declines in visitor spending and arrivals.

In January, visitors from US East spent more than from January of last year, while visitors from US West, Japan, Canada, and all other international markets spent less. Average daily visitor spending for the month dropped statewide from a year ago as well. Visitors from US East spent more per day while visitors from Japan, US West, Canada, and all other international markets spent less.

On the other hand, total visitor arrivals for the month grew 3% from a year ago. The total amount of days visitors spent in the islands increased as well. While arrivals through air service rose 3%, cruise ship arrivals dropped 6%.


Air service arrivals saw growth from Japan, US West, US East, and all other international markets, which offset a slight decrease from Canada. According to the HTA, the average daily census of total visitors in Hawaiʻi on any given day during the month was up 2% compared to January of last year.

The full report is available online.


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Make the most of your Maui vacation with these top-rated activities: Maui Top 20: Maui Visitor & Tourism Information


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