Maui Business

Maui Brewing Company Celebrates 15 Years

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In January, Maui Brewing Company celebrates the company’s 15th Anniversary in which Hawaiʻi’s largest craft brewery will release a specialty Barrel-Aged Imperial Ale.

The Anniversary Blend will debut just before the holidays. It was created using a variety of hand-selected spirit barrels that were filled, aged and blended from Imperial Porter, Imperial Stout, Imperial Brown and Barleywine.

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CEO and Co-Founder, Garrett Marrero said, “I look back on the last 15 years and am very proud of what we’ve accomplished as a team. It’s amazing to see that we have done over the years, all from the simple idea of bringing authentic Hawaiian craft beer to Hawaiʻi. Cheers and beers to all our friends, craft beer drinkers, and most of all to Team MBC.”

An intimate preview event was held at MBC Waikīkī yesterday, where it is the anchor restaurant of the newly remodeled Waikīkī Beachcomber by Outrigger.

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Recognizing a significant growth opportunity in the ready-to-drink cocktail category, Maui Brewing Company announced a major brand expansion this summer with the introduction of Hawaiʻi’s first locally made, ready-to-enjoy canned cocktail line, Kupu Spirits.

The three craft cocktail varieties: Whiskey Cola, Whiskey Ginger, and Gin & Tonic blend Kupu Spirits Whiskey and Gin with Maui Brewing Company’s Island Sodas, are created in-house using all-natural ingredients like cane sugar, local island honey, and Hawaiʻi-grown ginger. A Kupu Vodka soda is currently in development.

Further extending its line of craft beverages, the company recently entered the growing hard seltzer space with its latest offering, Maui Hard Seltzer. The seltzers, made of fermented all-natural cane sugar with a hint of tropical flavors, offer a low calorie, low carb, gluten free option for those looking for guilt-free drinking pleasure. Customers can expect to see POG (Passionfruit, Orange, Guava), Dragon Fruit and Citrus flavored spiked seltzers coming to market over the next several weeks.

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This fall, MBC announced the completion of its four-year long renewable energy project. With the goal for grid independence, the company takes great pride in helping lead the industry in producing beverages from sustainable energy which includes solar PV, recaptured CO2, solar thermal systems, and Tesla battery storage.

The company won the 2019 consumer-driven “Brews from the Sun” competition sponsored by Solar United Neighbors, earning the title “America’s Favorite Solar Craft Brewery” in the regional brewery category.

From humble beginnings to multi unit full-service restaurants, MBC describes itself as “a fiercely local company that has remained steadfast regarding local production.”

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“The MBC team are stewards of their communities and the ‘āina, and curators of the craft beer way of life,” according to company representatives, noting that their beers have been recognized worldwide for both quality and innovation.

Maui Brewing Company’s CEO and Co-Founder, Garrett Marrero. PC: OUTRIGGER HOSPITALITY GROUP

Kupu Spirits, Whiskey Ginger. PC: Maui Brewing Company / Berkowitz

PC: Maui Brewing Company / Berkowitz

PC: Maui Brewing Company / Berkowitz

PC: Maui Brewing Company / Berkowitz

Maui Brewing Company. PC: 2018 AIA Honolulu/AIA Northwest & Pacific Region Design Awards

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