Maui Business

Maui Leads State with Largest Vacation Rental Supply in November

Listen to this Article
2 minutes
Loading Audio... Article will play after ad...
Playing in :00

In November, Maui County had the largest vacation rental supply of all four counties at 304,000 unit nights, according to a new report compiled by the Hawaiʻi Tourism Authority’s Research Division.

This represents a 32.9 percent increase compared to a year ago.

The report utilized data compiled by Transparent Intelligence, Inc. and excludes units reported in the HTA’s Hawaiʻi Hotel Performance Report and Hawaiʻi Timeshare Quarterly Survey Report.

The report also found that unit demand in Maui County was 231,000 unit nights, resulting in 75.9 percent occupancy (down -3.8 percentage points) with an ADR of $220 (up +2.9%).

The HTA notes that Maui County hotels were 74.9 percent occupied with an ADR of $354.


Statewide, the HTA reports that the total monthly supply of vacation rentals was 919,100 unit nights, and monthly demand was 630,500 unit nights, resulting in an average monthly unit occupancy of 68.6 percent.

“In comparison, Hawaiʻi’s hotels were 78.8 percent occupied in November 2019. It is important to note that unlike hotels, condominium hotels, and timeshare resorts, vacation rental units are not necessarily available year-round or each day of the month,” the HTA reports.

The unit average daily rate (ADR) for vacation rental units statewide in November was $181, lower than the ADR for hotels ($260).

In this report, a vacation rental is defined as the use of a rental house, private room in private home, or shared room/space in private home. The report includes data for properties that are listed on Airbnb,, HomeAway, and TripAdvisor.  This report also does not determine or differentiate between units that are permitted or unpermitted. The “legality” of any given vacation rental unit is determined on a county basis.


For November 2019, the report included data for 34,058 units, representing 59,635 bedrooms in the Hawaiian Islands.

Short-Term Rental Home graphic. Maui Now graphic.

Other Island Highlights

On Oʻahu, the vacation rental supply in November was 252,000 unit nights. This is a decrease of 4.4 percent from a year ago. Unit demand on Oʻahu was 170,000 unit nights (-5.4%), resulting in a 67.5 percent occupancy (-0.8 percentage points) and an ADR of $146 (+0.8%). Oʻahu hotels were 82.0 percent occupied with an ADR of $229.

There were 224,000 available unit nights (+18.9%) on the island of Hawaiʻi. Unit demand was 135,000 unit nights (+18.4%), resulting in 60.2 percent occupancy (-0.2 percentage points) with an ADR of $135 (-8.5%). Hawaiʻi Island hotels were 75.7 percent occupied with an ADR of $245.


Kauaʻi had the fewest number of available unit nights at 139,000 (+32.8%). Unit demand was 94,000 unit nights (+16.7%), resulting in 68.1 percent occupancy (-9.4 percentage points) with an ADR of $211 (-9.2%). Kauaʻi hotels were 72.2 percent occupied with an ADR of $250.

Tables of vacation rental performance statistics, including data presented in the report are available for viewing online.


Sponsored Content

Subscribe to our Newsletter

Stay in-the-know with daily or weekly
headlines delivered straight to your inbox.


This comments section is a public community forum for the purpose of free expression. Although Maui Now encourages respectful communication only, some content may be considered offensive. Please view at your own discretion. View Comments