Report: Maui Tops State in Vacation Rental Supply

In December 2019, Maui County had the largest vacation rental supply of all four Hawaiʻi counties at 293,000 unit nights–a 28 percent increase compared to a year ago, according to a report from the Hawaiʻi Tourism Authority.

Unit demand for the county was 231,400 unit nights, resulting in 79 percent occupancy with an Average Daily Rate (ADR) of $278.

Maui County hotels were 77 percent occupied with an ADR of $540.

The total monthly supply of statewide vacation rentals in December was 856,800 unit nights and monthly demand was 645,600 unit nights, resulting in an average monthly unit occupancy of 75 percent.

In comparison, Hawaiʻi’s hotels were 80 percent occupied in December 2019.

“It is important to note that unlike hotels, condominium hotels, and timeshare resorts, vacation rental units are not necessarily available year-round or each day of the month,” an HTA press release read.

The unit ADR for vacation rental units statewide in December was $234, lower than the ADR for hotels ($352).

HTA’s Tourism Research Division issued the report’s findings utilizing data compiled by Transparent Intelligence, Inc.

The data in this report specifically excludes units reported in HTA’s Hawaii Hotel Performance Report and Hawaii Timeshare Quarterly Survey Report. In this report, a vacation rental is defined as the use of a rental house, private room in private home, or shared room/space in private home.

This report also does not determine or differentiate between units that are permitted or unpermitted. The “legality” of any given vacation rental unit is determined on a county basis.

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