Maui Arts & Entertainment

Bruno Mars’ SelvaRey Rum Donates Profits to Hawaiʻi Music Education

September 14, 2021, 6:35 AM HST
* Updated September 14, 6:36 AM
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Image courtesy of SelvaRey.

SelvaRey Rum, co-owned by music superstar Bruno Mars, is donating 100% of its profits earned in Hawaiʻi for the remainder of 2021 to Honolulu Community College’s Music & Entertainment Learning Experience program

“The community of Hawaiʻi is near and dear to the heart of the SelvaRey team. It is where Bruno Mars was born and raised and is the ideal embodiment of the ‘Tropical Luxury’ that the brand strives to bring imbibers to with every sip of their rum,” read a press release from SelvaRey Rum. “Naturally, music is a fundamental part of the brand, so SelvaRey is honored to support the island’s music and entertainment arts.”

SelvaRey is a collection of single-estate rums, ranging in price point and enticing flavors, whose striking package was personally designed by Mars himself. He also directed and starred in its first campaign video featured below:

The full SelvaRey range includes:

  • SelvaRey White Rum ($32): A velvety smooth Cristalino blend of 3 and 5-year-old rums
  • SelvaRey Coconut Rum (SPR: $32): A light aged rum infused with coconut, suggested to elevate Piña Colada
  • SelvaRey Chocolate Rum ($38): A 5-year-old rum infused with chocolate, suggested pairing in coffee cocktails.
  • SelvaRey Owner’s Reserve ($150): A rare blend of rums hand-selected from vintages 15 to 25 years old

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