Maui News

Vendor Demonstrations and Musician Lineup Unveiled for Made in Maui County Festival

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‘Ahumanu. File courtesy photo.

An entertainment lineup has been revealed for the 8th Annual Virtual Hawaiian Airlines Made in Maui County Festival, taking place Saturday, Nov. 6, 2021 from 8 a.m. to 4 p.m.

To attend, shoppers should register today at and enter your name, email and zip code. Registration is free.

Vendor demonstrations include:

  • Maui SweetnSpicy
  • ‘Alohi Maui
  • Endless Tropical
  • Burke & Burke Jewelry

Featured musicians are:

  • Kalani Pe’a
  • Marty Dread
  • Jordan Soon
  • ʻAhumanu

A complete list of vendors is available here.

On Nov. 6, the event kicks off with opening remarks from Mayor Victorino, Council Chair Alice Lee, and Hawaiian Airlines followed by music and vendor demos. The afternoon brings a special concert with all four musicians performing, and more vendor demonstrations. The local celebrity host this year is Kathy Collins.

Maui’s Kathy Collins is a professional storyteller, emcee, radio and TV personality, actress, stand-up comic, newspaper columnist, and freelance writer.

“It’s exciting to be emceeing the virtual event again this year,” said Collins. “The Hawaiian Airlines Made in Maui County Festival is one of my favorite annual events, and I’m looking forward to the livestream and shopping the amazing vendors this year.” 


The 8th Annual Hawaiian Airlines Made in Maui County Festival’s title sponsor is Hawaiian Airlines. It is presented by the Maui Chamber of Commerce and supported by the County of Maui and the County of Maui Office of Economic Development, and sponsors, that currently include: Title Sponsor Hawaiian Airlines; Pasha Hawaiʻi; HHawaii Media, KAOI Radio Group, Pacific Media Group, Department of Business Economic Development & Tourism, Queen Ka’ahumanu Center, Hawaiʻi USA Federal Credit Union, and First Hawaiian Bank.

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