#Jim Falk Valley Isle Motors

For the 11th year in what has become an annual tradition, Jim Falk’s Valley Isle Motors hosted more than 200 children and their families this week and presented each child with a new bicycle and helmet as an early Christmas present. The Ford dealership’s showroom was empty of cars but filled with bikes of all sizes and a sea of smiling children.

James Falk, president of Jim Falk Motors of Maui in Kahului, was recognized as the TIME Dealer of the Year for 2017.

For the fifth consecutive year, Maui car dealer Jim Falk gifted hundreds of brand new bicycles to deserving island kids in a surprise Christmas giveaway.

In gifting the bikes, Jim Falk, owner of Valley Isle Motors, said there were “no strings attached… all you need to do is do something nice for somebody else.”

Confusion quickly turned to surprise, smiles, and cheers, when the owner of the car dealership, Jim Falk, announced that the “new wheels” were for all 240 of the kids who had arrived by busload from six Boys & Girls Clubs on Maui.