#Latin America

“The July 2026 visitor counts represent an 83.4% recovery when compared to pre-wildfire July 2023 with 297,082 visitors,” said DBEDT Director James Kunane Tokioka. “For the first seven months of 2026, there were 1,618,051 visitors on Maui, a 7.7% growth compared to year-to-date 2025, but 9.8% lower than the same period before the wildfires.”

Hawaiʻi  welcomed slightly fewer visitors in April 2026 than it did a year earlier, but those who came spent more—pushing total visitor spending to $1.77 billion for the month, a 4.8% increase over April 2025, according to preliminary data from the state Department of Business, Economic Development and Tourism.

In its 2023 Annual Purpose & Impact Report, the World Surf League’s One Ocean Initiative celebrates its key environmental milestones, such as protecting and restoring 45,374 hectares of critical surfing ecosystems and planting 100,000 corals, while amplifying community involvement.