Maui Business

Paula Fuga is Brand Ambassador for Subaru Hawaiʻi’s Love in Action Campaign

November 6, 2021, 8:00 AM HST
* Updated November 1, 1:56 PM
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Musician and artist Paula Fuga is Subaru Hawaiʻi’s brand ambassador for its Love in Action Campaign. Photo Courtesy: Subaru Hawaiʻi

Subaru Hawaiʻi plans to donate more than $50,000 to local nonprofits across the State of Hawai‘i during its first Love in Action campaign, which replaces its Share the Love Sales Event, according to a company press release.

With brand ambassador Paula Fuga, a musician and artist, Subaru Hawai’i is launching a five-part online video series on Nov. 8, 2021. New episodes will premiere every Monday through Dec. 6 at SubaruHawaii.com/LoveinAction and will showcase Fuga and one of her best friends as they visit this year’s five chosen nonprofits to highlight their work. 

“It’s an incredible opportunity to spotlight several local nonprofit organizations that I hold close to my heart,” Fuga said. “I am so fortunate to collaborate with Subaru Hawai‘i, whose Love Promises align with my own, and tell the stories of amazing people and organizations who provide essential services to our community.” 

This year, Subaru Hawai’i chose the following five organizations, whose work represents an area the company is committed to making a difference in: pets; the environment; learning; and caring for and helping people in need. 

“Love in Action is our effort to live up to our commitment of being ‘more than a car company,’ by giving in ways that are independent of car sales and instead focuses on supporting our community partners and their vital services,” said Peter Dames, executive vice president, Subaru Hawai‘i.

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Subaru Hawai‘i will be waiving up to $15,000 in pet adoption fees for the Humane Societies statewide on Nov. 14. For the other four nonprofit organizations, Subaru Hawai‘i will match up to $500 for each individual donation up to $10,000 total per nonprofit until Dec. 31, 2021. 

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“By waiving the adoption fees, Subaru Hawaii has opened the door and increased opportunities for our animals to find a loving home,” said Steve MacKinnon, CEO of the Maui Humane Society.

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