Maui County leads state in vacation rental performance in November

While Maui County has had dismal hotel occupancy rates recently, November vacation rental performance statistics present a different picture. Maui has the highest vacation rental occupancy rates of any county in Hawaiʻi, but that’s not really saying much.

Maui County’s vacation rental occupancy rate was 53.4% in November, which was lower than the county’s hotel occupancy rate of 58.9% in the same month, according to statistics from the state Department of Business, Economic Development & Tourism.

However, Maui’s vacation rental occupancy rate last month was higher than Oʻahu (50.4%), Hawaiʻi Island (42.2%) and Kauaʻi (45.6%). Maui’s rate is up slightly from November 2023 (52.2%). The sub-region with the highest vacation rental occupancy in November was Oʻahu’s tourism Mecca, Waikīkī (58.4%).

Maui County has the greatest supply of vacation rental unit nights, 239,842 in November, up 1.9% from November 2023, three months after the August 2023 wildfire disaster. Statewide, vacation rental unit supply was also up 1.9% to 803,057 from November 2023 to a year later.

Vacation unit demand was up 4.2% in Maui County, the most in any county. The highest demand anywhere in the state was in Lahaina/Kā‘anapali/ Nāpili/Kapalua, up 9.1% to 55,926.

To see the full vacation rental report for November, click here.