#visitor census
Visitor spending increased in September 2025
Twenty-five months after the Aug. 8, 2023 wildfires, there were 184,201 visitors to Maui in September 2025 compared to 165,322 visitors (+11.4%) in September 2024. Visitor spending was $436.4 million in September 2025 compared to $364.1 million (+19.9%) in September 2024.
14 months after Maui wildfires, visitor arrivals were up from year before levels, but down from pre-pandemic October 2019
Here on Maui, 14 months after the Aug. 8, 2023, wildfires, there were 180,609 visitors to Maui in October 2024, which was higher than October 2023 (134,493 visitors, +34.3%), but below October 2019 (238,043 visitors, -24.1%). Visitor spending increased to $388.5 million in October 2024, compared to $332.9 million (+16.7%) in October 2023 and $379.8 million (+2.3%) in October 2019.
Visitors to Maui down in February 2024 as wildfire recovery continues
There were 181,301 visitors on Maui in February 2024, and visitor spending was $443.1 million, according to new data released by the state Department of Business Economic Development and Tourism. That’s down from the 220,741 visitors in February 2023 when visitor spending was $540.1 million; and also down from February 2019, when there were 221,603 visitors and visitor spending was $413.2 million.
UHERO: Construction up following Lahaina wildfires, partial recovery of visitor and labor market on Maui
Hawaiʻi’s economy has been sustained by a resilient US economy and the gradual return of international visitors. According to the University of Hawaiʻi Economic Research Organization’s first quarter forecast for 2024, with the islands’ post-pandemic recovery now largely complete, the economy will downshift this year, and growth will increasingly come from local sources, including a robust construction sector bolstered by the rebuilding of Lahaina, Maui.
Visitor Industry on Maui experiences continued recovery in January 2023
There were 228,743 visitors to Maui in January 2023, up nearly 25% from the 183,278 visitors who arrived in January 2022, and down -2% from the 233,422 visitors who came in January 2019.
State expects “Full tourism recovery in 2025”
“While we may experience a slowdown in the US visitors coming into 2023, we hope that more international visitors will be coming in the new year and our tourism recovery continues in 2023. We expect full tourism recovery in 2025,” said DBEDT Director Chris J. Sadayasu.
