#hotel performance
Visitor spending and arrivals increased to Maui in July 2026
“The July 2026 visitor counts represent an 83.4% recovery when compared to pre-wildfire July 2023 with 297,082 visitors,” said DBEDT Director James Kunane Tokioka. “For the first seven months of 2026, there were 1,618,051 visitors on Maui, a 7.7% growth compared to year-to-date 2025, but 9.8% lower than the same period before the wildfires.”
Maui sees double digit increases in visitor spending and arrivals in January 2026
Tourism on Maui continued to recover from the August 2023 wildfires, according to the latest Hotel Performance Report issued by the State Department of Business Economic Development and Tourism.
State: Hawaiʻi hotel occupancy, ADR and RevPAR were down in October 2024 compared to last year
Maui County hotels continued to be impacted by the Aug. 8, 2023, wildfires. Maui County hotels achieved RevPAR of $253 (-24.9% vs. 2023, -1.7% vs. 2019), with ADR at $462 (-8.7% vs. 2023, +36.9% vs. 2019) and occupancy of 54.9% (-11.8 percentage points vs. 2023, -21.5 percentage points vs. 2019).
HTA: Maui hotels still impacted by wildfires, but led counties in April 2024 RevPAR due to higher daily rates
Maui County hotels continued to be impacted by the Aug. 8, 2023, wildfires, but still led the counties in April 2024 revenue per available room (RevPAR) due to comparatively higher average daily rate (ADR), according to the Hawaiʻi Hotel Performance Report, issued by the Hawaiʻi Tourism Authority.
HTA report: Maui County hotels led the state in revenue per available room in February
The aftermath of the August wildfires continue to impact Maui County hotel performance, the Hawaiʻi Tourism Authority reports, but the county still leads the state in revenue per available room in February because of comparatively higher average daily room rates.
Maui hotels led the counties in June 2023 Hotel Performance Report for RevPAR, ADR
Maui County hotels led the counties in June 2023, bringing in the highest revenue per available room and average daily rate, according to the Hawai‘i Hotel Performance Report published by the Hawai‘i Tourism Authority.