#maui visitor spending

April 2025 brought the second-highest number of visitors to Maui so far this year, trailing only March—a milestone month for statewide tourism—according to preliminary data from the state Department of Business, Economic Development and Tourism.

Fifteen months after the Aug. 8, 2023 wildfires, there were 197,622 visitors to Maui in November 2024, according to preliminary statistics from the Department of Business, Economic Development and Tourism. This marks a 21.6% increase—or approximately 35,000 more visitors—compared to November 2023, though it remains about 15% below the visitor count recorded in November 2019, prior to the pandemic and wildfires.

There were 181,301 visitors on Maui in February 2024, and visitor spending was $443.1 million, according to new data released by the state Department of Business Economic Development and Tourism. That’s down from the 220,741 visitors in February 2023 when visitor spending was $540.1 million; and also down from February 2019, when there were 221,603 visitors and visitor spending was $413.2 million.

“Locally, the Maui wildfires continued to impact visitors to Maui six months after the tragedy,” said Department of Business Economic Development and Tourism (DBEDT) Director James Kunane Tokioka. “Maui’s visitor counts decreased by 23.5% compared to January 2023, although there has been progress from August 2023 when visitor arrivals were down by 57.8%. With the active recovery efforts and campaigns, we hope to see continuous improvements over the upcoming months,” he said.

“While we may experience a slowdown in the US visitors coming into 2023, we hope that more international visitors will be coming in the new year and our tourism recovery continues in 2023. We expect full tourism recovery in 2025,” said DBEDT Director Chris J. Sadayasu.

Visitor arrivals to Maui were down in October of 2022, compared to the same time in 2019, but visitor spending continues to trend upward.

Maui’s visitor count and spending were up last month from September 2019. Year-to-date, Maui’s visitor count is still down -5.2% and spending is up +10.6%

In August 2022, there were 265,410 visitors to Maui, which is just 3% less than the pre-pandemic numbers in August 2019, but they spent $68 million more.

In November 2021, 202,246 visitors to Maui spent $352 million, which was 6.8% less than the $378 million spent by the 232,330 tourists in pre-pandemic November 2019.

In October 2021, there were 189,950 visitors to Maui, a 31% decrease from pre-pandemic October 2019, and they spent 9.4% less, according to preliminary visitor statistics released by the Department of Business, Economic Development and Tourism (DBEDT).

Total spending by Hawaiʻi visitors fell from $1.70 billion in July 2019 to $1.58 billion in July 2021, according to preliminary visitor statistics released by the Department of Business, Economic Development and Tourism.

For Maui, there were 90,605 (-67.2 percent) visitors on Maui in December 2020 versus 275,419 visitors a year ago, according to a Hawaiʻi Tourism Authority report.

Despite a rise in visitor arrivals, visitors on the island of Maui spent 14% less in January of this year compared to last year, according to a report from the Hawaiʻi Tourism Authority. Visitor spending for the state totalled $1.62 billion for the month, a 4% decrease from January of last year. According to the […]

Maui visitor spending increased +12.7% to $1.46 billion in the first quarter of 2018, according to new information compiled by the Hawaiʻi Tourism Authority.

For the sixth consecutive year, Hawaiʻi’s tourism industry in 2017 achieved new annual record totals in five key categories

Visitor spending on Maui grew 7.6% to $368.3 million in October 2017, boosted by increased daily spending to $219 per person and growth in visitor days (+1.9%)

Visitor spending on Maui increased 3.8% to $3.55 billion in the first nine months of 2017 and arrivals increased 3.2% to 2,055,771,

Visitors spent a total of $1.59 billion around Hawaiʻi in July 2017, a 9.8% increase from a year ago, due to a 6.8% visitor increase fueled by growth in arrivals by air and ship.

Visitor spending on Maui increased 4.8% to $2.4 billion in the first half of 2017 and arrivals increased 3.4% to 1,360,600, exceeding the results from the same period last year.

Visitor spending on Maui grew (+6.8% to $423.7 million) in March 2017, boosted by increased daily spending (+6.7% to $217 per person).