98th Maui County Fair returns after six years

Today marks the start of the 98th Maui County Fair, returning after six years. The event features E.K. Fernandez rides, contests, food booths and other activities from Oct. 2-5, 2025, at the War Memorial Special Events Complex.

Information on rides and the new EK Fernandez Fun Pass App are available here.

Former Mayor Victorino leads Maui County Fair Parade as Grand Marshal

Former Mayor Michael Victorino leads the Maui County Fair Parade as Grand Marshal this year. The iconic parade starts at 4:30 p.m. Thursday, Oct. 2, 2025, in Kahului, marking the start of the four-day 98th Maui County Fair.

Mayor Victorino’s decades of dedication to the Maui County Fair have helped shape this ʻohana tradition into one of Maui’s most cherished gatherings. In recognition of his contributions, Mayor Bissen is proud to honor him as this year’s Parade Grand Marshal for all he has done for the fair and the people of Maui County.

Traffic impacts

The County of Maui has coordinated free shuttle services, free and paid parking areas, rideshare sites and traffic impacts for the event.

FOR MOTORISTS

Area traffic impacts:

• Ka‘ahumanu Avenue from Liholiho Street to Kahului Beach Road will be closed during parade hours from 4 to 6:30 p.m. Thursday, Oct. 2, 2025.
• Halia Nakoa Street and parking stalls along Kanaloa Avenue will be closed from 8 a.m. Sept. 29 to 8 a.m. Oct. 8 due to fair setup and breakdown.
• Kanaloa Avenue will have traffic restrictions from 8 a.m. Oct. 2 to 8 a.m. Oct. 5. Traffic flow will be divided. Crossing Kanaloa Avenue will be prohibited. Access to parking areas will be limited to the side of the street that matches your direction of travel.

FOR FAIRGOERS

Free parking:

• Wailuku Garage
• Queen Ka‘ahumanu Center        

Free shuttle service during fair days:

• One shuttle every 30 minutes from 6 p.m. to close; two shuttles every 15 minutes during peak hours.
• Pickup locations: Queen Ka‘ahumanu Center; Keōpūolani Park; North Market Street at the Historic Iao Theater
• Drop-off location: Kanaloa Avenue, Field 2 (fairgrounds)

Paid parking ($5 per vehicle):

• Baldwin High School
• Boys & Girls Club
• War Memorial Stadium
• Keōpūolani Park
• J.W. Cameron Center
• Kaiser Wailuku Medical Office

‘Ohana and rideshare drop-offs:

• Active loading and uploading for fair guests near Baseball Field 3 along Kanaloa Avenue.

Maui County Fair entertainment lineup

The entertainment kicks off after the opening parade on Thursday evening, Oct. 2, with each night hosted by a presenting sponsor.

The entertainment schedule is as follows:

Thursday, Oct. 2, 2025
Presented by Hawai‘i Powder Coating

• 6 p.m. — Hālau o ka Hanu Lehua with Kumu Hula Kamaka Kukona
• 7:30 p.m. — Wehilei
• 9 p.m. — ‘Āinaty

Friday, Oct. 3, 2025
Presented by HMSA

• 6 p.m. — Jordan Soon
• 7:30 p.m. — Kalani Pe‘a, four-time Grammy Award winner
• 9 p.m. — A Fiji Tribute featuring Damon Williams, Pi‘ilani Arias, Loeka Longakit and friends

Saturday, Oct. 4, 2025
Presented by Hawaiian Airlines

• 12:30 p.m. — Kaina Kountry
• 2 p.m. — Hawaiian Airlines Serenaders
• 3:30 p.m. — Mikey Mina
• 5 p.m. — Da Braddahs
• 6:30 p.m. — Hawaiian Time
• 8 p.m. — Ka‘ikena Scanlan
• 9:30 p.m. — Redmelo

Sunday, Oct. 5, 2025
Presented by Makena Golf & Beach Club

• 12:30 p.m. — Mark Yamanaka
• 2 p.m. — Hālau Nā Lei Kaumaka O Uka with Kumu Hula Nāpua Silva
• 3:30 p.m. — Ku‘uipo Kumukahi
• 5 p.m. — Keali‘i Reichel and Hālau Ke‘alaokamaile with Nā Kumu Hula Kealiʻi Reichel and Henohea Kāne
• 6:30 p.m. — Nā Leo Pilimehana
• 8 p.m. — Nuff Sedd

Special Fair Day to be held at Maui County Fair

A Special Fair Day for residents with intellectual and developmental disabilities, mobility impairment and members of the Deaf community will be held from 10 a.m. to 1 p.m. Friday, Oct. 3, 2025, as part of the Maui County Fair. The event at the War Memorial Special Events Complex will include rides, games and live entertainment.

“The Special Fair Day offers connection and access for individuals of all abilities and reflects our commitment to inclusion and respect for all members of our community,” said Mayor Richard Bissen. “We’re happy to see this tradition returning along with the Fair.” 

Each Special Fair Day guest must be escorted by a caregiver. Students must be accompanied by a responsible adult (such as a parent, guardian or family member). The Hawaiʻi Department of Education is not coordinating with the Fair for this event. Children who are attending the event during school hours will need to take an absence from school that day.

For questions, contact info@themauifair.com.

For information, visit https://www.themauifair.com.

County Corner features 15 County booths

Approximately 15 County of Maui departments will offer surveys, community outreach and education, a keiki drawing station, giveaways and other activities in the County Corner tents fronting Coach Soichi Sakamoto Pool at War Memorial Special Events Complex.

Community members and visitors are welcomed to visit the following departments and agencies: Maui Police Department; Department of Fire and Public Safety; Maui Emergency Management Agency; Office of Recovery; Department of Water Supply; Department of Planning; Department of Public Works; Department of Transportation; Boards and Commissions; Department of Environmental Management; East Maui Water Authority; Department of Finance; Department of Housing; and the Department of Human Concerns.

Election Division at Maui County Fair QKC location

The Elections Division for the County of Maui will be available to register new voters, update current voter information and answer questions during the Maui County Fair at Queen Kaahumanu Shopping Center in the old Longs Drugs store, near Macys. 

Orchids, artwork and crafts will be on display in the same location.  Elections staff will be available from Thursday 4:00 – 7:00 p.m., Friday 10:00 a.m. – 7:00 p.m., Saturday 10:00 a.m. to noon and 3:00 p.m. -7:00 p.m. and Sunday 10:00 a.m. – noon.

 For more information contact the County Clerk’s Election Division at (808) 270-7749 or visit www.mauicountyvotes.gov.