#Hawaii Tourism Authority

HTA is now accepting proposals for events, festivals, and experiences scheduled for July through December 2026. 

The hotspot priorities were selected because action is urgently needed and “actually possible” over the three-year lifespan of the 2026-2028 Maui Destination Management Action Plan.

The Seattle Seahawks will host two free girls’ flag football clinics for high school athletes on Hawai‘i Island, in partnership with the Hawai‘i High School Athletic Association and the Hawai‘i State Department of Education.

On Maui, the Honolua Hands-On Conservation — Aloha Pūʻu Kukui program is among those receiving support. Through the program, community volunteers work in the upper slopes of Honolua Valley, learning to identify native and invasive plants, plant seedlings and understand the watershed’s role in feeding the reefs of Lahaina and Kāʻanapali.

Instead of being on air all week to preview The Sentry golf tournament at the Plantation Course, the 76-year-old Rolfing, a longtime Kapalua resident and analyst for NBC Sports and The Golf Channel, was working many hours behind the scenes to help bring the tournament back to Maui. 

The Hawaiʻi Tourism Authority today unveiled “Hawaiʻi Stays With You,” a brand campaign that positions Hawaiʻi not simply as an aspirational destination, but as a way of life that can fundamentally change how travelers see and experience the world.  

The Hawaiʻi Tourism Authority’s Meagan De Gaia will speak about the HTA’s Maui Destination Management Action Plan at the upcoming meeting of the Rotary Club of Kīhei-Wailea on Wednesday, Nov. 12, 2025. De Gaia, the HTA’s Destination Manager for Maui and Lānaʻi, will speak about the Maui DMAP and ask for community input.

The US Department of Transportation confirmed that Daniel K. Inouye Honolulu International Airport is among the 40 US airports that must reduce air traffic. The reductions will occur in phases, with a 4% reduction beginning today (Friday, Nov. 7), an 8% reduction by Thursday, Nov. 13 and the required 10% reduction by Friday, Nov. 14. 

Maui’s Kahului Airport has managed to deal with the federal government shutdown with minimal impacts, but that is about to change with the FAA mandating flights to be cut at major airports and with transportation employees about to lose a second paycheck.

The Maui Arts & Cultural Center will celebrate the musical tradition of Hawaiʻi’s famous four-string instrument on Oct. 19 at the 18th annual Maui ‘Ukulele Festival, a free Maui community music event in the A&B Amphitheater and Yokouchi Pavilion. Gates open at 1:30 p.m. and the free concert starts at 2 p.m. All community members and […]

The Hawai’i Tourism Authority has awarded $980,000 in funding to 26 community-based organizations through its Kūkulu Ola program, as part of its commitment to supporting and strengthening Native Hawaiian culture by providing genuine experiences for residents and visitors statewide. 

Gov. Josh Green, MD, today announced the appointment of 12 individuals to the reorganized Hawai‘i Tourism Authority (HTA) Advisory Board. The appointments follow the resignation of the previous board earlier this summer, after the Governor called for new leadership to address longstanding concerns over governance and alignment with state priorities.

The Hawaiʻi Tourism Authority is inviting residents of Maui and Molokaʻi to participate in upcoming virtual meetings aimed at shaping island-wide tourism plans for the future.

Participants engaged with industry professionals and took part in hands-on activities to explore potential career pathways.

For the first time according to county officials, The Sentry PGA Tour golf tournament, the Maui Invitational college basketball tournament and the Maui Marathon are in the fiscal year budget.

The 55th annual Maui Marathon is set to make an anticipated return to West Maui with all-new full and half marathon routes. Scheduled for Sunday, April 27, this year’s event will feature familiar breathtaking views and a fast, flat course.

The Hawai‘i Tourism Authority has issued its next round of requests for proposals for its community partnership programs.

The Hawai‘i Tourism Authority is continuing its work to stabilize travel demand to the Hawaiian Islands through strategic global marketing, while also ensuring tourism’s benefits flow to communities. As part of this focused effort, HTA is furthering its partnership with the Ladies Professional Golf Association through the LOTTE Championship presented by Hoakalei being held this week on Oʻahu.

The next Wailuku First Friday town party is set for Nov. 1, from 6 to 9 p.m., on Market Street. In celebration of community generosity, several Wailuku town merchants and event vendors have announced that proceeds from their sales will be donated to local organizations.

Maui County hotels continued to be impacted by the Aug. 8, 2023, wildfires, according to the Hawaiʻi Tourism Authority’s Hotel Performance Report for September.