#Maui Tourism

Back-to-back Kona Low storms in March hobbled Hawaiʻi’s tourism economy, triggering an estimated $300 million in lost revenue as flooding, flight cancellations and attraction closures disrupted spring break travel across the islands.

Tourism on Maui continued to recover from the August 2023 wildfires, according to the latest Hotel Performance Report issued by the State Department of Business Economic Development and Tourism.

Views expressed in Op-Ed pieces are those of the author’s alone and do not reflect or represent the opinions, policies or positions of Maui Now.

Marriott’s Wailea Beach Resort recently received three national hospitality awards and accolades, coinciding with its property-wide renovation and the debut of its new Signature Oceanfront Villas.

Ten months into 2025, Maui is still outpacing last year’s visitor totals — even though October delivered the island’s first year-over-year dip since midsummer.

Kahului International Airport (OGG) is expected to see one of the nation’s steepest surges in passenger traffic this holiday season, according to a new analysis of Transportation Security Administration data by Luxury Link.

Twenty-five months after the Aug. 8, 2023 wildfires, there were 184,201 visitors to Maui in September 2025 compared to 165,322 visitors (+11.4%) in September 2024. Visitor spending was $436.4 million in September 2025 compared to $364.1 million (+19.9%) in September 2024.

The Hawai‘i Tourism Authority invites Maui County residents to participate in community input sessions, which will provide an opportunity for community members to share their insights, experiences and ideas on the future of tourism on their island.

UHERO forecasts a mild recession in the islands over the next year, with the weakening US economy threatening a potentially deeper downturn. The Maui condo market has seen a large plunge in activity, with the value of resales down nearly 50% compared with mid-2023. This reflects in part uncertainty over Bill 9.

The Hawaiʻi Tourism Authority is inviting residents of Maui and Molokaʻi to participate in upcoming virtual meetings aimed at shaping island-wide tourism plans for the future.

The Lahaina O-Bon Festival will return to Lahaina Jodo Mission on Saturday, Aug. 9, 2025, marking the first time the full-scale event will be held on temple grounds since the August 2023 wildfire destroyed three historic Buddhist temples in Lahaina.

The Hua Momona Foundation has announced the second annual Maui Music & Food Experience, taking place from Aug. 15 to Aug. 16 at the Hyatt Regency Maui Resort and Spa in Kāʻanapali.

The island of Maui recently experienced its slowest tourism month of the year, with 195,784 visitors flying to the island in May, according to preliminary data from the state Department of Business, Economic Development and Tourism.

A coordinated statewide effort to support Maui’s tourism recovery is now underway, with the launch of a $6 million Maui Emergency Marketing Campaign funded by the Hawaiʻi Tourism Authority.

On any given day this past March, Maui saw 59,089 visitors.

An evening honoring Prince Jonah Kūhiō Kalanianaʻole returns to Queen Kaʻahumanu Center on Friday night.

Marriott’s Maui Ocean Club has launched new initiatives to support Lahaina’s recovery, including a sand sculpture fundraiser and a refillable mug program benefiting restoration efforts.

The Hawai‘i Tourism Authority has issued its next round of requests for proposals for its community partnership programs.

Seventeen months after the Aug. 8, 2023, wildfires, Maui has seen signs of a recovery in its tourism industry, with December 2024 marking an increase in both visitor numbers and spending.

Gov. Josh Green, M.D., has announced the release of $6.3 million restricted funds from the Dept. of Business, Economic Development and Tourism budget for a marketing effort to address the continued economic impacts from the August 2023 Maui wildfires and the expected downturn due to the January 2025 Southern California wildfires.